The client is a custom pool construction company located in Timișoara, which also sells pool maintenance products and various accessories.
We collaborated with As Piscine to develop a landing page dedicated to promoting pool cleaning robots. Cleaning robots are innovative devices that facilitate the maintenance and cleaning of pools, making them more accessible and easier to maintain for their customers.
The project had a duration of 1 month to be completed.
As Piscine faced an issue related to insufficient customer awareness regarding the benefits and efficiency of pool cleaning robots. With an existing website that did not effectively convey this information, a specific landing page was needed to grab attention and convince potential customers to consider these products.
The goal of this project was to create a captivating and informative landing page that presents pool cleaning robots as essential solutions for pool maintenance. It needed to provide clear information, showcase key features, and persuade visitors to consider purchasing a cleaning robot.
In this project, we played the role of UX Designer. Our responsibilities included understanding the client's business objectives, analyzing the target audience and their needs, and designing an intuitive web interface with an attractive user experience.
To create an effective landing page, we conducted research on the preferences and needs of potential buyers of pool cleaning robots. We gathered data on:
Potential customers of As Piscine are pool owners with varying levels of experience in pool care. They are seeking efficient and convenient solutions to keep their pools clean and well-maintained.
The main issue users faced was a lack of full understanding of the benefits and features of cleaning robots. They were also concerned about the costs and difficulties of manually maintaining their pools.
We developed a landing page with the following features:
The developed landing page had a significantly positive impact on awareness and sales of pool cleaning robots. We learned that a user-centered approach, coupled with informative and engaging content, can significantly influence customer purchasing decisions. This project helped strengthen the connection between As Piscine and their customers, providing them with effective solutions for pool maintenance.
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