I have created a landing page for the Arterra clinic, specialized in Google Ads campaigns for deep vein thrombosis (DVT) screening. The landing page was developed to attract and inform potential patients about the importance of DVT screening and to encourage appointments for these services. The project included the complete creation of the landing page, including its design and development.
The project spanned 2 weeks and involved the stages of designing, developing, and testing the landing page.
The Arterra clinic aimed to attract more patients for the DVT screening service, but their Google Ads campaigns were not yielding the desired results. They needed an efficient landing page to convert visitors into patients.
The purpose of this project was to create an optimized landing page to convert visitors into patients interested in undergoing DVT screening at the Arterra clinic.
In this project, we served as a Designer and UX Developer. Our responsibilities included:
Understanding the User
User ResearchTo develop an efficient landing page, I conducted research to understand the needs and expectations of potential patients interested in DVT screening. I gathered information about:
User Summary
The target audience for the Arterra clinic consisted of individuals with risk factors for DVT, as well as those seeking information about this medical service.
Pain Point
The main issue for users was the lack of information about DVT and the absence of a straightforward scheduling method for screening.
UX Design and Development
We developed a landing page with the following features:
- Educational Content: Detailed information about DVT and the importance of screening.
- Simple Appointment Form: Easy-to-fill contact form for immediate scheduling or requesting additional information.
- Testimonials and Certifications: Reviews and certifications to build trust in Arterra clinic services.
- Responsive Design: Adaptation to mobile devices for maximum accessibility.
Impact
The Arterra landing page had a significant impact on the success of their Google Ads campaigns, generating a substantial increase in appointments for DVT screening. This project underscored the importance of a well-thought-out approach in designing and developing landing pages to achieve maximum conversions. We learned that an effective landing page can be a powerful tool for lead generation in the medical field.
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