Customer Description:

The customer is a surveying, cadastre, and land registration services company located in Oradea, offering professional drone-based topographic survey services.

Product:

We collaborated with RoexpertCad to develop a dedicated landing page for promoting their drone-based topographic survey services. RoexpertCad provides innovative mapping solutions and precise measurements for various industries.

Project Duration:

The project had a duration of 1 month to be completed.

Problem:

The main obstacle RoexpertCad faced was the difficulty in effectively conveying the value and benefits of their drone-based topographic survey services. Their existing website failed to capture enough attention from potential clients or convince them to request the services.

Goal:

The goal of this project was to create an attractive and informative landing page that presents RoexpertCad's drone-based topographic survey services as essential solutions for mapping and measurement projects.

Our Role:

In this project, we served as the UX Designer. Our responsibilities included:

• Understanding RoexpertCad's business objectives.
• Analyzing the target audience and their needs.
• Designing a captivating and efficient web interface.

User Understanding

User Research

To develop an efficient landing page, we conducted research to understand the needs and preferences of potential clients in the drone-based topographic survey field. We gathered information about:

User Summary

RoexpertCad's potential clients are professionals from various industries such as construction, agriculture, and cartography, requiring precise measurements and detailed cartographic data.

Pain Point

The main pain point for users was the difficulty in finding a precise and efficient measurement solution for their projects. Additionally, many were unaware of the advantages of drone-based surveys.

UX Design and Structure

We developed a landing page with the following features:

• Introduction of Services: A captivating section presenting drone-based topographic survey services and their benefits.
• Project Portfolio: Concrete examples of previous projects by RoexpertCad, highlighting measurement precision and achieved results.
• Testimonials and Reviews: Authentic opinions from satisfied clients who have used RoexpertCad's services.
• Contact Form: An easy and convenient way for visitors to request more information or discuss their specific projects.

Impact

The developed landing page had a significantly positive impact on raising awareness of RoexpertCad's services and attracting new clients. This project underscored the importance of effectively presenting information and relevant content to influence purchase decisions. We learned that a well-designed user experience can make a difference in transforming visitors into satisfied customers.