Product

We created the online store CoffeeRize, specializing in the sale of specialty coffee, coffee preparation equipment, and associated accessories. CoffeeRize offers customers the opportunity to purchase freshly roasted coffee, high-quality equipment, and accessories to enjoy an authentic specialty coffee experience. The website was developed to provide an easy shopping experience, with card payment options and fast delivery through courier services.

Project Duration

The project lasted for 3 months and involved the complete development of the website, from design to implementation.

Problem

CoffeeRize aimed to provide customers with a convenient way to purchase specialty coffee and related equipment, regardless of their geographic location. They sought to create an online shopping experience that reflected their passion for coffee and provided access to quality products.

Goal

The aim of this project was to create an attractive and functional online store that facilitates the purchasing process for customers and offers a diverse range of products for coffee enthusiasts.

Our Role

In this project, we played the roles of Designer and UX Developer. Our responsibilities included:

• Creating an appealing design for the online store, with special attention to visual elements and promoting the CoffeeRize brand.
• Developing the website with features such as product listing, shopping cart, payment process, and order management.
• Ensuring an easy and secure buying experience for users.

User Understanding

User Research

To develop an efficient online store, we conducted research to understand the needs and preferences of customers passionate about specialty coffee. We gathered information on:

User Summary

The target audience of CoffeeRize consisted of specialty coffee enthusiasts, whether male or female, seeking high-quality products to satisfy their passion.

Pain Point

The main issue for users was the difficulty in finding high-quality specialty coffee and suitable equipment for its preparation.

Design and UX Development

We developed an online store with the following features:

• Detailed Product Listings: Dedicated pages for each type of coffee, equipment, or accessory, with high-quality images, comprehensive descriptions, and transparent prices.
• Simplified Shopping Cart and Payment Process: Functionality for adding products to the cart, order management, and card payment options.
• Reviews and Ratings Section: Customer reviews and product ratings to assist users in the decision-making process.
• Newsletter and Updates: Option for users to subscribe to the newsletter to receive updates and special offers.
• Coffee Preparation Instructions: Informative resources with instructions and tips for preparing specialty coffee.

Impact

The CoffeeRize online store had a significant impact on the specialty coffee community, providing them with access to quality products and a convenient shopping experience. This project emphasized the importance of professional presentation and a smooth buying experience to attract and retain customers in a passionate industry. We learned that a well-designed and developed online store can serve as an efficient tool for selling and promoting specialized products.