Customer Description:

The customer operates in the industrial sector, being a manufacturer of industrial incinerators, as well as incinerators for animal, municipal, and medical waste. They also provide service and maintenance, along with optional/complementary products for the incinerators they supply.

The Product:

We collaborated with FlexTim to develop a dedicated presentation website for their specialized incinerators designed for the proper treatment of animal and medical waste. FlexTim offers a diverse range of incinerator models, each tailored to the specific needs of clients in the medical and waste management fields.

Project Duration:

The project had a duration of 2 months and included the complete development of the website, from design to implementation.

The Issue:

FlexTim wanted to effectively showcase each incinerator model they produce and provide detailed information about their features and benefits. They needed a website that would accurately reflect the quality and specialization of their products.

Objective:

The goal of this project was to create an attractive and informative website that clearly presents each incinerator model and provides useful information for customers.

Our Role:

In this project, we served as the Designer and UX Developer. Our responsibilities included:

• Creating the website design for an optimal user experience.
• Developing the website with product presentation features and detailed information.
• Ensuring clear and accessible presentation of information about the incinerators.

User Understanding

User Research

To develop an efficient website, we conducted research to understand the needs and preferences of potential customers interested in FlexTim's incinerators. We gathered information about:

User Summary

FlexTim's target audience consisted of professionals in the medical and waste management fields, seeking efficient and specialized solutions for waste disposal.

Pain Point

The main issue for users was the difficulty in finding and understanding the available incinerator options and the advantages of each model.

UX Design and Development

We developed a website with the following features:

• Attractive Homepage: A captivating design showcasing the range of incinerators and their benefits.
• Detailed Product Presentation: Dedicated pages for each incinerator model, with descriptions, specifications, and detailed images.
• Photo and Video Galleries: Images and videos highlighting the features and functionalities of the incinerators.
• Contact Form: Simple ways for customers to request personalized quotes and assistance.
• Reviews and References: Opinions and references from satisfied customers.

Impact

The developed website had a significant impact on raising awareness and increasing interest in FlexTim's incinerators. This project underscored the importance of a professional presentation and user-friendly experience to attract and retain customers. We learned that a well-designed and developed website can be a valuable tool for promoting specialized products.