Web Design La Plaja Nouă

I collaborated with La Plaja Nouă Adventure Park to develop a presentation website highlighting the wakeboarding, paintball activities, event venue, terrace, and beach they offer.
Client:
La Plaja Noua
Launch Date
October 17, 2019
Website:
https://laplajanoua.ro

Client Description:

The client in question aims to promote an adventure park in Timiș, and it is a new business in the market of Timiș County. The promotion will cover various aspects. The adventure park will be marketed as the first location with a wakeboard facility in western Romania, featuring a paintball field, a playground for children, and a beach volleyball court. The promotion campaign will emphasize the term "family-friendly."

Product:

I collaborated with La Plaja Nouă Adventure Park to develop a presentation website highlighting the wakeboarding, paintball activities, event venue, terrace, and beach they offer. La Plaja Nouă Adventure Park provides a variety of adventure and recreation experiences for visitors.

Project Duration:

The project lasted for 3 months and included the complete development of the website, from design to implementation.

Problem:

La Plaja Nouă Adventure Park wanted to effectively showcase their diverse range of activities and provide a simple way for customers to purchase wakeboarding subscriptions and book paintball sessions. They did not have an online presence that properly reflected their offerings.

Goal:

The goal of this project was to create an attractive and informative website that detailed the activities available at La Plaja Nouă Adventure Park and allowed customers to purchase wakeboarding subscriptions and book paintball sessions online.

Our Role:

In this project, we served as the Designer and UX Developer. Our responsibilities included:

  • Creating the website design for an optimal user experience.
  • Developing online purchasing and booking functionalities.
  • Ensuring clear and accessible presentation of information.

User Understanding

User Research

To develop an efficient website, we conducted research to understand the needs and preferences of customers interested in adventure and recreational activities. We gathered information about:

User Summary

The target audience for La Plaja Nouă Adventure Park consisted of young individuals and families seeking leisure and outdoor adventure experiences.

Pain Point

The main problem for users was the difficulty in finding clear information about the offered activities and in purchasing subscriptions or booking paintball sessions.

Design and UX Development

We developed a website with the following features:

  • Attractive Homepage: Captivating design with images of activities and facilities offered at La Plaja Nouă Adventure Park.
  • Detailed Activity Presentation: Detailed sections describing each activity, including information about costs and schedule.
  • Online Store for Wakeboarding Subscriptions: Integration of an online store with options to purchase wakeboarding subscriptions.
  • Paintball Session Reservations: An online booking system for paintball sessions.
  • Photo Galleries and Testimonials: Real images and testimonials from satisfied customers.

Impact

The developed website had a positive impact on awareness and increased sales for La Plaja Nouă Adventure Park. This project emphasized the importance of a professional presentation and a user-friendly online purchasing experience to attract and retain customers. We learned that a well-designed and developed website can be a valuable resource for promoting businesses in the hospitality and recreation industry.

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