Product

We collaborated with personal fitness coach Latifa El Gamal to develop a showcase website dedicated to her services, including personalized training, nutritional consulting, and the BMI calculator. The website was created to present these services in detail and provide potential clients with useful information about fitness and health.

Project Duration

The project lasted for 2 months and included the complete development of the website, from design to implementation.

Problem

Latifa El Gamal wanted to efficiently showcase her personal training and nutritional consulting services but lacked a suitable online presence. She needed a website to offer detailed and useful information to potential clients, helping them achieve their fitness and health goals.

Goal

The aim of this project was to create an attractive and informative website that clearly presents the services offered by Latifa El Gamal and provides potential clients with valuable resources to improve health and physical condition.

Our Role

In this project, we played the roles of Designer and UX Developer. Our responsibilities included:

• Creating the website design for an optimal user experience.
• Developing the website with features to showcase services, fitness articles, and the BMI calculator.
• Ensuring a clear and accessible presentation of information about workouts, nutrition, and the offered services.

Understanding the User

User Research

To develop an effective website, we conducted research to understand the needs and preferences of potential clients interested in Latifa El Gamal's services. We gathered information about:

Summary of Users

The target audience for Latifa El Gamal consisted of individuals seeking solutions to improve health and physical condition but needed guidance and relevant information.

Pain Point

The main issue for users was the difficulty in finding useful and personalized information about workouts, nutrition, and methods to improve health.

UX Design and Development

We developed a website with the following features:

• Inspiring Homepage: A captivating design showcasing Latifa El Gamal's mission and services.
• Detailed Service Presentation: Pages dedicated to each service with descriptions, benefits, and contact options.
• Educational Articles: A section with articles about fitness, nutrition, and health.
• BMI Calculator: Functionality allowing users to calculate their body mass index.
• Contact and Appointment Form: Simple ways for clients to get in touch and schedule consultations.

Impact

The developed website had a significant impact on promoting Latifa El Gamal's services and provided useful resources for those interested in fitness and health. This project emphasized the importance of a professional presentation and a user-friendly experience to attract and support potential clients on their journey to a healthier life. We learned that a well-designed and developed website can serve as an efficient tool for promotion and education in the fitness and nutrition field.