Customer Description:

The customer is a surveying, cadastre, and land registration services company located in Oradea, offering professional drone-based topographic survey services.

Product:

I collaborated with RoexpertCad to develop a website showcasing their surveying, geodesy, and drone-based topographic survey services. RoexpertCad provides precise mapping and measurement solutions for various industries.

Project Duration:

The project lasted for 3 months and involved the complete development of the website, from design to implementation.

Problem:

RoexpertCad needed a website that would reflect their professionalism and expertise in the field of surveying and geodesy. The existing website did not effectively convey this image and failed to highlight the specific services offered.

Goal:

The goal of this project was to create a modern and informative website that presents RoexpertCad's surveying, geodesy, and drone-based measurement services in an attractive and professional manner.

Our Role:

In this project, I served as the Designer and UX Developer. My responsibilities included:

• Creating the website design for an optimal user experience.
• Developing the website with interactive and responsive functionalities.
• Ensuring that information is presented clearly and accessibly.

User Understanding

User Research

To develop an efficient website, we conducted research to understand the needs and preferences of potential clients in the field of surveying and geodesy. We gathered information about:

User Summary

RoexpertCad's target audience consisted of professionals in the construction, agriculture, and real estate development sectors, requiring precise surveying and geodetic measurements for their projects.

Pain Point

The main problem for users was the difficulty in finding a trustworthy surveying company and understanding the benefits of drone-based measurements.

Design and UX Development

We developed a website with the following features:

• Attractive Homepage: Captivating design and representative images to grab visitors' attention.
• Service Presentation: Detailed sections showcasing surveying, geodesy, and drone-based measurement services, highlighting their advantages.Project Portfolio: Display of previous projects, emphasizing RoexpertCad's experience and expertise.
• Contact Form: A simple way for visitors to request quotes or additional information.

Impact

The developed website had a significant impact on raising awareness and attractiveness of RoexpertCad's services, generating more quote requests and contacts from potential clients. This project underscored the importance of a professional presentation and user-friendly experience to attract and retain customers. We learned that a well-designed and developed website can be a powerful business promotion tool.