I have created the online store iWake, specializing in the sale of wakeboard, water ski, wakesurf, stand-up paddle equipment, and accessories associated with these water sports. The iWake store offers customers the opportunity to purchase high-quality equipment and accessories to enhance their experience in water sports. The website was developed to facilitate online shopping, providing options for card payment, fast courier delivery, and automatic invoice generation through the SmartBill platform.
The project lasted for 3 months and involved the complete development of the website, from design to implementation.
iWake aimed to provide customers with a convenient way to purchase water sports equipment and accessories, eliminating barriers related to distance and time. They sought to create a simple and secure online shopping experience.
The purpose of this project was to create an attractive and functional online store, designed to facilitate the purchasing process for customers and provide a diverse range of products for water sports.
In this project, I played the roles of Designer and UX Developer. My responsibilities included:
- Creating an appealing design for the online store website.
- Developing the website with functionalities such as product listing, shopping cart, payment process, and automatic invoice generation.
- Ensuring security and a smooth buying experience for users.
To develop an efficient online store, we conducted research to understand the needs and preferences of customers interested in water sports. I gathered information about:
The target audience for iWake consisted of water sports enthusiasts, both amateurs and professionals, seeking quality equipment and accessories.
Users' main issue was the difficulty in finding suitable equipment and making purchases without physically visiting a store.
I developed an online store with the following features:
- Detailed Product Listings: Pages dedicated to each product, featuring images, comprehensive descriptions, and technical information.
- Simplified Shopping Cart and Checkout Process: Functionality for adding products to the cart, order management, and card payment options.
- Automatic Invoice Generation: Invoices automatically generated for each order through integration with SmartBill.
- Customer Reviews and Ratings: Section with reviews and ratings for products to assist customers in the decision-making process.
- Instructional Videos: Adding instructional video resources to help users learn about the correct use of equipment.
The iWake online store had a significant impact on the water sports community, making the process of purchasing equipment and accessories more accessible. This project emphasized the importance of a secure and user-friendly online shopping experience in the sports equipment industry. We learned that a well-designed and developed online store can serve as an efficient tool for selling and promoting specialized products.
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